Short Coded Inventory
Food and Beverage Company
Transformed a costly loss into a measurable financial win
Read more about how we deliver Asset solutions like this.
THE CHALLENGE
A global spirits company found itself with excess vodka flavors nearing expiration. Without a solution, the only option was costly destruction.
HOW ICON UNCOVERED VALUE
ICON stepped in with a smarter alternative—offering a premium payment that not only recouped the inventory value but also covered disposal costs. In return, the company placed a portion of its national cable media through ICON, running the same planned media under its media agency’s direction.
RESULTS
Instead of paying to dispose of the inventory, the company received cash while maintaining its planned media strategy.
By partnering with ICON, the company transformed a costly loss into a measurable financial win—proving that even surplus spirits can lead to a high-proof solution.