Media Partners

SOLUTIONS

Turn challenges into opportunities for growth

Partner of choice to the media community

For over 40 years, media partners have chosen ICON for its ability to turn challenges into opportunities for growth. 

Our investments help strengthen media companies’ positions in a competitive environment, enabling them to maintain rate integrity, fill inventory, and secure new revenue streams without compromising value.

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How It Works

ICON provides funding or solves a business need for our partners. In return, media vendors repay us through future media inventory, at a multiple of our initial investment.

We then connect that inventory with our clients, ensuring their existing rate structures stay intact. The only change is in how payment is made: a blend of cash and trade. This preserves value, protects pricing integrity, and unlocks new ways to fuel growth.

Media ad campaigns on tablet device
Media billboard ads

We Are a Flexible Partner

Free Up Capital

Access funding without traditional financing constraints.

Maintain Rate Integrity

Inventory is used strategically through our corporate barter transactions, protecting your market value.

Seamless Process

Fast, flexible transactions tailored to your business needs.

Learn about our media model

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