Obsolete Equipment
Consumer Goods Company
Securing premium recovery for a production line while seamlessly running campaigns through ICON.
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THE CHALLENGE
A multinational consumer goods company found itself with a fully equipped production line that had never been put into service. The unused equipment represented a significant sunk cost, but traditional liquidation options wouldn’t yield the full value the company sought. That’s when they turned to ICON.
HOW ICON UNCOVERED VALUE
All proprietary components were removed, and the remaining equipment was purchased by ICON at a multiple to the actual market value. Additionally, ICON strictly adhered to all remarketing parameters set by the company, ensuring compliance and brand protection.
RESULTS
Rather than settling for a loss, the company received full value for its capital equipment. In return, they simply purchased the same pre-planned media through ICON—at the same price, under the direction of their agency, and with no additional cost.
Over the years, the company has continued to partner with ICON, securing premium recovery for excess inventory while seamlessly running National TV and Digital campaigns through ICON, fully integrated with their agency and in-house media team.