Excess Inventory
Retail Company
Recovered full value for excess inventory
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THE CHALLENGE
A leading global jeweler found itself burdened with excess inventory—an issue that, if not handled carefully, could erode brand equity. The company needed a solution that would allow them to offload excess product without resorting to deep discounts or damaging their brand.
HOW ICON UNCOVERED VALUE
Rather than settling for traditional liquidation methods, ICON provided a strategic and financially superior alternative. ICON purchased the excess inventory at a premium compared to typical market liquidation values, delivering immediate financial benefit to the company.
To protect brand integrity, ICON adhered to strict resale guidelines, ensuring that the inventory was distributed only through approved channels.
RESULTS
The jeweler recovered full value for their excess inventory. In return, the company simply agreed to execute a portion of its media spend through ICON—including national and local broadcast, print, and out-of-home.