Marketing
SOLUTIONS
Stretch marketing budgets.
Every marketer has felt the pressure - a budget cut that stalls momentum, or the need for incremental funds to fuel a big idea.
ICON’s media-backed financial solutions fortify your budgets, helping you accelerate initiatives, restore funding, or amplify campaigns without compromise.
How It Works
We invest directly with media providers, securing inventory at a lower cost through forward commitments.
When you buy media from us at your standard rates and specs, the difference between your rate and our cost basis becomes a financial benefit returned to your marketing budget - delivered upfront or as media is purchased.
The result: more reach, more impact, and the ability to advance strategic priorities faster.
We Can Provide Budget For
-
Incremental Media
-
Agency Fees
-
MarTech
-
Production and New Creative
-
Market Research
-
Sponsorship and Activations
ICON’s Impact In Action
Facing budget constraints, a men’s apparel brand found a smarter way to fund marketing technology.
