HOW WE WORK
Unlocking Value Through Media
We Invest So You Succeed.
At ICON, we don’t just broker deals, we put our own capital to work. By investing directly with media providers upfront, we secure media inventory spanning television, digital, print, out-of-home, audio and emerging platforms without compromising value.
These forward investments give our clients unrestricted access to media that delivers more value and impact for every dollar spent.
We Invest Where You Want to Spend.
We turn our lower cost basis into a financial advantage that fuels your business objectives. The result: budgets go further and growth happens faster.
It’s growth backed by ICON’s unmatched relationships and market influence.
What Makes ICON Different?
On-Spec Media Without Compromise
For over four decades, ICON has built enduring partnerships with many of the most prominent and influential players in the media landscape. We have the capital strength to invest upfront with media providers, securing premium inventory at a lower cost. This makes ICON the partner of choice for media vendors and gives unrestricted access to the media our clients want.
Media-Backed Financial Solutions, Powered by Expertise
Our team of agency-trained professionals combines deep experience in media buying with proven financial strategies. Each specialized buying department is equipped with the research, tracking, and systems needed to deliver precision, performance, and measurable impact across every medium.
Seamless Integration With Your Agency
ICON works directly with your agency or in-house team, following all specifications, rates, and added-value requirements. We execute media on a net basis, maintaining existing commission or fee arrangements. As an independent partner, our scale and market influence become a shared asset enabling you to compete more effectively.
Investments and Expertise Across All Forms of Paid Media
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Network TV
Syndication
National Cable
Network Radio
Hispanic TV & Radio
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Spot TV
Local Cable
Spot Radio
Hispanic TV & Radio
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Programmatic
Native
Streaming Audio & Podcasts
Search
Social
Influencer
Affiliate
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National Broadcast
Short Form
Long Form
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Outdoor
Street Furniture
Transit
Commuter
Railway
Airport
In-Bar
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National Consumer Magazines
Regional Consumer Magazines
Newspapers
Business to Business Custom Publishing
Other Investment Areas
Travel, Hospitality, Events, Merchandise
In Store Displays and Point of Purchase Solutions
Logistics
Print Services
Corporate Services
Directed Trade
