Auto Leases
Automotive Company
Recovered lost revenue when selling off-lease cars
Read more about how we deliver Asset solutions like this.
THE CHALLENGE
Car companies regularly encounter the challenge of selling off-lease cars at auction for below residual value.
HOW ICON UNCOVERED VALUE
For over 20 years, ICON has helped this automotive company recover lost revenue when selling off-lease cars by leveraging ICON’s corporate trade solution.
RESULTS
ICON bridges the gap between residual and book value for the off-lease vehicles. ICON does not take possession of the inventory and simply acts as a financial conduit in these transactions. In turn, the company places a predetermined amount of media through ICON at their agency’s specifications.