Corporate Aircraft
Entertainment Company
Material cost savings without any disruption to its media plan
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THE CHALLENGE
An Entertainment company held a multi-year corporate aircraft lease—critical for transporting talent and staff to production sites. However, as part of broader cost-saving initiatives, the company was exploring ways to reduce or offset this significant expense without terminating the lease. They approached ICON to explore options that could align with their financial goals.
HOW ICON UNCOVERED VALUE
ICON agreed to cover the ongoing operating expenses and lease payments for the aircraft. In exchange, the company committed to placing a defined portion of its media budget through ICON.
RESULTS
ICON fully funded the aircraft lease, eliminating the cost for the company and preserving a key operational asset. Media was purchased through ICON under the direction of the company’s agency, maintaining the same strategy, placements, pricing, and performance.
The company achieved material cost savings without any disruption to its media plan or operations—unlocking value from existing spend.