Portfolio of Bank Branches
Bank
Received their asking price for the properties while streamlining the process.
Read more about how we deliver Real Estate solutions like this.
THE CHALLENGE
As consumer preferences shifted toward online banking, a major U.S. bank found itself with excess physical branches that no longer fit its strategy. Traditional disposition options—selling each branch individually or in small portfolios—would result in a lengthy and arduous process dealing with non-productive assets.
HOW ICON UNCOVERED VALUE
ICON structured a seamless, high-value solution, acting as a single buyer for all 19 branches across four states. This approach not only simplified the process but also provided above-market value for the entire portfolio in a tight timeframe—something traditional sales could not achieve.
RESULTS
By working with ICON, the bank avoided the complexity of 19 separate transactions. Instead, they received their asking price for the properties while streamlining the process.
In return, the bank purchased TV, radio, and digital advertising through ICON—media they had already planned to buy, at the same price, and under their agency’s direction.