Funding Marketing Technology
Apparel Company
Gained access to cutting-edge data and attribution technology without impacting its budget
Read more about how we deliver Marketing solutions like this.
THE CHALLENGE
A casual men’s apparel brand wanted to enhance its marketing strategy by licensing a Data Management Platform (DMP) and Multi-Touch Attribution (MTA) technology. The problem? Budget constraints.
HOW ICON UNCOVERED VALUE
ICON stepped in with an innovative solution: we provided no-interest funding for the DMP and MTA technology. In return, the company simply purchased its pre-planned media through ICON—at the same pricing, same specifications, and without any added costs.
RESULTS
By partnering with ICON, the brand gained access to cutting-edge data and attribution technology without impacting its budget.
The company agreed to execute a portion of its planned digital media buys—including social, display, and video—through ICON while maintaining full oversight with its agency and in-house team. ICON optimized the campaign daily, leveraging a mix of retargeting and prospecting tactics across display and video inventory.