Marketing
SOLUTIONS
Keep the plan moving. Put more of it to work.
We help marketing leaders turn planned media spend into additional funding, savings, and growth - powering media, creative, technology and measurement.
What We Offer
We help marketers maximize their budgets through the power of principal media buying, accessing premium media across all channels. Our funding solutions help marketers pay for creative production, sponsorship activations, agency fees and more. The result is greater buying power and expanded budgets.
Why Marketers Choose ICON
Your Plan, Your Way, Your Agency
Keep your existing media strategy, agency relationships, benchmarks and approvals intact. ICON works alongside your agencies and team members to create additional value without disrupting what works.
Proven Media Expertise
Work with experienced media professionals who understand planning, buying and execution. Our team combines deep industry relationships with the expertise to deliver against your marketing objectives.
Financial Strength
Put ICON's capital and principal media buying positions to work for you, creating additional value for your media plan.
We Can Provide Budget For
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Incremental Media
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Agency Fees
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MarTech
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Production and New Creative
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Market Research
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Sponsorship and Activations