Marketing

SOLUTIONS

Keep the plan moving. Put more of it to work.

We help marketing leaders turn planned media spend into additional funding, savings, and growth - powering media, creative, technology and measurement.

What We Offer

We help marketers maximize their budgets through the power of principal media buying, accessing premium media across all channels. Our funding solutions help marketers pay for creative production, sponsorship activations, agency fees and more. The result is greater buying power and expanded budgets.

Why Marketers Choose ICON

Your Plan, Your Way, Your Agency

Keep your existing media strategy, agency relationships, benchmarks and approvals intact. ICON works alongside your agencies and team members to create additional value without disrupting what works.

Proven Media Expertise

Work with experienced media professionals who understand planning, buying and execution. Our team combines deep industry relationships with the expertise to deliver against your marketing objectives.

Financial Strength

Put ICON's capital and principal media buying positions to work for you, creating additional value for your media plan.

We Can Provide Budget For

  • Incremental Media

    Incremental Media

  • Agency Fees

    Agency Fees

  • MarTech

    MarTech

  • Production and New Creative

    Production and New Creative

  • Market Research

    Market Research

  • Sponsorship and Activations

    Sponsorship and Activations

Let’s Get Started